Poor Personalization Will Cost You

Digital Customer Engagement in Supermarket Retail: Part 4 Amazon’s business serves one master: the customer. Everything the company does is focused on securing a growing portion of each customer’s spending across a fast-growing array of product categories. That laser...

How Personalization is Reshaping the Shopping Experience

This article by Winsight Grocery Business highlights Coborn’s digital shopper engagement powered by Birdzi. Coborn’s is in the vanguard of retailers employing new sophisticated technologies to meld the digital and physical shopping experience. Shoppers at...

How Personalization Is Reshaping the Shopping Experience

Digital Customer Engagement in Supermarket Retail: Part 2 Amazon, the nemesis of brick & mortar retailers, is a master at helping shoppers discover relevant products the shopper may be interested in. Amazon leverages a vast amount of knowledge it collects on each...