In The News

Instacart allowed many grocers to pivot to e-commerce and pick up/delivery models quickly during the height of the Pandemic. Gary Hawkins explains why grocers should be wary of Instacart.

Digital customer engagement solution provider Birdzi has launched Visper, a personalization capability proven to increase customer sales, visits and retention for regional supermarket retailers.

Digital customer engagement solution provider Birdzi has launched Visper, a personalization capability proven to increase customer sales, visits and retention for regional supermarket retailers. Weis Markets is the first retailer to use the new technology, which is rolling out to other grocers such as Coborn’s and Niemann Foods soon.

chain store ageHarps Foods Stores, an employee-owned supermarket retailer operating 96 stores in Arkansas, Oklahoma, Missouri, and Kansas, is deploying customer engagement marketing tools from Birdzi…

winsight grocery businessWeis Markets has announced the launch of a new podcast, “Weis HealthyBites,” in which two registered dietitians share nutritional guidance and lifestyle tips with listeners…

SN supermarket newsWeis Markets aims to get closer to its shoppers with the adoption of an artificial intelligence (AI)-based customer engagement system…

fresh plazaLidl has revealed its £500mln expansion program in the capital, as well as its plan to open the first ever central London store on Tottenham Court Road…

winsight grocery businessWeis Markets has partnered with customer engagement ecosystem provider Birdzi to support the retailer’s customer-driven strategy in the Mid-Atlantic region it serves…

RIS NewsWeis Markets’ AI-powered relationship engine tailors the shopping experience in real-time, allowing the retailer to build meaningful relationships with its customers…

Join us for a webcast Thursday, June 20, 2019. New capabilities are rapidly bringing retailers to a crossroads with the choice of two very different future paths. Robotics, automation, and Amazon Go-like self-shopping provide a highly efficient,...

Retailers must employ a customer-first philosophy into organizational culture. By Gary Hawkins. Many regional retailers are (at last!) intent on becoming customer-centric, more than a decade after The Kroger Co. led the way and more than two...

I was visiting someone in the hospital the other day and, looking about the room, noticed an Amazon Echo installed on the wall opposite the hospital bed. There was a sign under the device telling patients that they could ask Alexa to call their...

contact center worldBirdzi, a supermarket industry customer engagement ecosystem, announced that Harps Food Stores has chosen to deploy Birdzi’s customer engagement marketing tools…

UPIImagine the grocery store of the future — drones buzzing about, eyeballing shelves for out-of-stock or misplaced items. Customers using voice-activated assistants to shop and cash in personalized coupons. It’s nearer than you might think…

Observations on how traditional retailers can best compete with the world’s leading e-tailer. Amazon CEO Jeff Bezos has long understood the value of being out in front as technology innovation fundamentally alters the rules of competition. While...

PRWebEnsembleIQ announces the launch of its benchmarking platform for suppliers of technology solutions for the retail industry. The Retail Technology Innovation Index, produced by EIQ Research Solutions…

Three steps to help retailers make sense of the chaos of new data and capabilities. Multidimensional shopper data is the new primordial ooze giving rise to powerful insights leading to increased retail performance. Novel technologies are providing...

Why retailers’ first-generation e-commerce initiatives are no longer enough. Primed by studies projecting 20% of industry sales moving online within the next few years and triggered by Amazon’s aggressive moves to grow its online grocery...

Personalization is a proven path to increasing sales... Every retailer is looking to increase sales, and there is no better way to do that than by providing savings on products each customer wants to buy. Marketing personalization is proven to...

Technology holds the key for retailers to leverage health and wellness cred. Food represents an estimated $5 trillion a year industry in the United States. Nearly everywhere we look in the physical world—and increasingly online—food is available,...

Data discipline can make or break a retailer’s success. Data has long powered modern retail, helping Walmart become a master of supply chain logistics and fueling Kroger’s customer-centric strategy. Artificial intelligence and the cloud are fueling...

BusinesswireBirdzi, a provider of personalized digital customer engagement solutions for grocery retailers, today announced that ScriptSave, a provider of prescription drug saving programs at 62,000 U.S. pharmacies, is launching a new WellRx Personalized Wellness program using the Birdzi platform…

retail touchPointsBirdzi, a provider of personalized digital customer engagement solutions for grocery retailers, has closed a Series A funding round with REVTECH, a retail technology accelerator that focuses on high-growth ventures in retail, grocery and hospitality. Financial terms have not been disclosed.

Retailer partners need to 'mind the gap' as the pace of change quickens. Everyone in the retail industry, from the cashier to the CEO, knows that transformation and disruption are changing the way we shop. But too many retail executives are dealing...

Health & Wellness Gets Personal: Part 3 The personalized wellness vision aligns managed care organizations, healthcare providers, employers, food manufacturers, and retailers to improve and maintain the wellness of each individual. Powerful...

Health & Wellness Gets Personal: Part 2 Healthcare has made valiant efforts to guide consumers to beneficial foods, only to find the information quickly forgotten within hours of leaving the doctor’s office. Understanding nutrition labels on...

Technology enabling a new paradigm in which healthcare and food come together. As a nation, we spend over $5 trillion a year to feed our bodies. That’s the value of food sold each year in the United States through retail and foodservice, including...

Instead, they should be focusing on three key areas. Years ago, I remember some retailers boasting that they had no advertising expense. These retailers were charging brands for ad placement and display fees and then applying the funds collected to...

Digital Customer Engagement in Supermarket Retail: Part 4 Amazon’s business serves one master: the customer. Everything the company does is focused on securing a growing portion of each customer’s spending across a fast-growing array of product...

Digital Customer Engagement in Supermarket Retail: Part 3 There is no better example of how a traditional supermarket retailer must change to remain competitive in today’s world than that provided by Kroger. As the grocery industry moves online and...

This article by Winsight Grocery Business highlights Coborn's digital shopper engagement powered by Birdzi. Coborn’s is in the vanguard of retailers employing new sophisticated technologies to meld the digital and physical shopping experience....

Digital Customer Engagement in Supermarket Retail: Part 2 Amazon, the nemesis of brick & mortar retailers, is a master at helping shoppers discover relevant products the shopper may be interested in. Amazon leverages a vast amount of knowledge it...

Why retailers’ ability to meld physical and digital worlds is no longer optional. As physical brick-and-mortar shopping melds with the digital world, customer experience is the defining battleground since shoppers can now engage with retailers at...

In this article, Retail TouchPoints explores Amazon's reported move into grocery locations. "Leveraging customer data, improving personalization, mobile centricity, and building efficiencies into in-store experiences are the only options for those...

retail touchPointsAmazon’s reported jump into small grocery locations may be part of a long-term plan, one that just may test the limits of how far the e-Commerce brand will be able to extend its offerings. Amazon is planning on opening 20 grocery stores in the U.S. by the end of 2018, according to internal documents accessed by Business Insider…

This article originally appeared on Supermarket News. According to FMI’s “U.S. Grocery Shopper Trends 2016” report, more households than ever are sharing grocery shopping responsibilities, with 33% of adults saying they share the responsibility or...

Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed. But...

Beacons can help retailers access information about in-store shopper activity and deliver a better customer experience by implementing a layer of e-Commerce-style analytics on their store shelves. The Beacon Strategies also features a County Market...

Niemann Foods’ County Market stores are drawing new consumers and retaining others with its myCountyMarket app that pushes location-based offers to loyalty cardholders’ mobile devices as they shop the store. County Market’s 44 stores are equipped...

SN supermarket newsOur in-store offers that we offer with the beacon technology have a dramatically higher redemption rate than something that we send out of store." — Nathaniel Jones, County Market…

street fightA lack of data isn’t a problem in the digital shopping world, where online retailers regularly use cookies and retargeting to track visitors and generate the types of hyper-personalized recommendations that increase sales. But the offline world is trickier in many ways, and retailers are still exploring how to effectively leverage mobile data to create more targeted in-store marketing campaigns.

It’s rare to catch a startup right in the moments before its popularity gains traction, and that pivotal shift is happening at Birdzi right now. Birdzi (as in a bird’s eye view) is a shopper engagement software company targeting mainly...

street fightIt’s rare to catch a startup right in the moments before its popularity gains traction, and that pivotal shift is happening at Birdzi right now…

Many supermarket retailers are turning to personalization to bolster consumer engagement. Regional grocers Coborn’s and New Jersey-based Foodtown have selected the Birdzi platform to leverage personalization tactics both online and in...

retail touchPointsMany supermarket retailers are turning to personalization to bolster consumer engagement. Regional grocers Coborn’s and New Jersey-based Foodtown have selected the Birdzi platform to leverage personalization tactics both online and in brick-and-mortar locations…

street fightBeacon technology — and the type of customized, personalized marketing it enables — is one of the fastest growing segments of the local industry. As beacons graduate from the “experimental” phase, interest among retailers is expected to explode. In the U.S. alone, in-store retail sales influenced by beacon…

Continuing with offers after consumers move inside. “Birdzi delivers personalized offers via the app and email, including a personalized weekly flyer, to drive shopper traffic. Once shoppers are in-store, they still receive additional personalized...

There are many strategies retailers need to have in play every day, from boosting the customer experience to adopting new technologies to promote the business while saving costs. One of the prime focus points is expanding and improving customer...

retail customer experienceThere are many strategies retailers need to have in play every day, from boosting the customer experience to adopting new technologies to boost the business while saving costs. One of the prime focus points is expanding and improving customer loyalty as the return customer is the best customer a retailer can have.

Concierge assistance: “In order to receive timely assistance and efficient customer service, allow shoppers to request assistance and advertise their in-store location to store associates, based on their proximity to beacons. An example would be a...

street fightForty-three percent of consumers have had a retailer’s app on their smartphone for more than a year, but despite that type of loyalty, this category of branded mobile apps still has a long way to go. Retailer apps have a reputation for being bulky and unnecessary, and for taking up space on consumers’ phones without delivering enough benefit…

Seamlessly engaging with your customers is at the core of Birdzi's shopper engagement suite. Canadian Grocer features Birdzi in their latest piece on Millenials: "County Market is using Birdzi's platform to deliver personalized offers,...

canadian grocerThe annual gathering, which was the largest in NGA history with about 4,000 retailers, wholesalers and industry partners in attendance, featured more than 40 sessions covering nearly every aspect of retailing.

street fightThe notion of how to manage customer service is changing for brick-and-mortar merchants as shoppers increasingly voice their preference for communicating with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store. Fifty-eight percent of shoppers in a Consumer Electronics Association survey said they’d rather look up information on their smartphones while shopping than speak to an employee…

PRWebOn November 19, 2015, TiE-Boston unveiled 15 companies who make up the inaugural cohort for TiE ScaleUp. TiE ScaleUp, a five month accelerator program, provides startups a path to breakthrough growth through access to investors, mentors and classes/workshops…

County Market has been chosen to receive a Store Operations Superstar Award from Retail TouchPoints. County Market is receiving a Bronze Award in the category of Mobile Strategies. County Market was nominated for its work with Birdzi.   In its...

"Combining context with personalization is an extremely powerful proposition for retail. In conjunction with mobile, they represent a marketer's dream- the ability to reach a shopper with relevant messaging at the right time and place. There is a...

Niemann Foods rolled out beacons in its County Market grocery stores following a successful test. The new technology is deployed in all 44 locations. County Market is a division of Niemann Foods and had tested beacons in conjunction with Birdzi, a...

fierce retailNiemann Foods rolled out beacons in its County Market grocery stores following a successful test. The new technology is now deployed in all 44 locations.

Nichols Dollar Saver is replacing its digital coupons and current in-store app with a single solution. The Checotah, Okla.-based retailer has joined Birdzi’s Personiphi Network, which offers omnichannel personalized savings through Nichols’...

street fightBeacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices.

progressive grocerNichols Dollar Saver is replacing its digital coupons and current in-store app with a single solution. The Checatoh, Okla.-based retailer has joined Birdzi’s Personiphi Network, which offers omni-channel personalized savings through Nichols’ website, mobile site, mobile app and email.

In this article, Street Fight explores 5 ways mobile is improving the in-store shopping experience. Birdzi harnesses mobile and location-based technology to create a unique and personalized in-store shopping experience. To read more, visit...

street fightHyperlocal technology has the power to revolutionize the in-store shopping experience, but whether those changes ever come to fruition will depend largely on retailer adoption. As a group, retailers still aren’t comfortable harnessing the full power…

fierce retailRegional grocery chains Niemann Foods and Woodman’s Markets have rolled out beacons as tests give way to larger implementation.

var insightsIn the news, a study shows monitoring shopping habits and preferences using smartphones could produce valuable data for grocers. Also, top grocery trends for 2014…

winsight grocery businessSupermarket operators may soon have a way to monitor how and where customers shop their stores, using aggregated data from the shoppers’ own smartphones…

In 2013, Birdzi entered into a partnership with Core-apps, the event industry's #1 mobile app provider. This partnership aims to integrate Birdzi's technology into the Core-apps application and implement the solution at a growing number of industry...